Why This Book Is Resonating with Entrepreneurs
- Sammy Cosa

- Jun 12
- 2 min read
Two weeks ago, I released The Unforgettable Brand, and I’m still riding the wave of gratitude, excitement, and connection.
I didn’t know exactly what to expect from launching a new book. But the response has been nothing short of incredible! The messages I’ve received, the stories I’ve heard, and the new doors this book is opening have left me humbled and thrilled for what’s ahead.
It’s been 11 years since my first book came out (wild, right?). And so much has changed in the world of entrepreneurship, marketing, and personal growth. In fact, I talk about that shift in Chapter 1: Times Have Changed. Because they really have!
The Feedback I Hear Most
"I can relate."
Entrepreneurs from all walks of life are resonating deeply with the stories in this book—especially the ones about failure, setbacks, burnout, reinvention, and ultimately… victory. The Unforgettable Brand isn’t just about strategy—it’s about real stories, real struggles, and the clarity and confidence that comes from walking through it all.
Why This Book Is Hitting Home
This isn't your typical branding or business book. I poured my whole heart into it—pulling back the curtain on what it really takes to build a brand that lasts.
Whether you're a creative entrepreneur, health professional, speaker, or small business owner, The Unforgettable Brand helps you:
Define what makes your business stand out
Build trust and connection with your audience
Align your brand with your values and voice
Turn your personal story into a platform for impact
The coolest part? Hearing from those I coach about what’s clicking for them. How they’ve started implementing small shifts in their branding or messaging—and seeing big results.
A Personal Win
After months of editing (and re-editing), I took a break from the book. But recently, on a flight, I decided to read it again—with fresh eyes. And for the first time in a long time, I felt something powerful:
Pride. Not the ego kind—but the deep, thankful kind.
I don’t say this often. But my coach reminded me that it’s okay to be proud of your work while still giving God all the glory. And that’s what this feels like—a divine collaboration between grit, grace, and growth.
Final Thoughts
If you’re an entrepreneur trying to build a brand that actually means something… this book is for you. If you’ve ever felt stuck in your messaging, unclear on your purpose, or unsure of your voice—this book is for you. And if you just need someone to say “I’ve been there too,” this book is definitely for you.
Thank you for every review, every DM, every conversation. Your words matter more than you know. And this is just the beginning!
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